You can absolutely bet when a marketing department uses the word “ethical” - about its lingerie - someone is out to make a buck at your expense. And they think you will believe anything, my environmental friends.
But French designer Sophie Young’s g=9.8 company is doing it with a straight face. In yet another blatant product placement on treehugger.com they claim the kinds of things only the well-meaning but gullible among us will believe; namely that the company is producing a line of lingerie which will make your hippy chick girlfriend quiver with environmentally friendly delight.
Fabric made from white pine tree clippings!
No water used!
The comfort of silk!
The feel of cashmere!
