Archive for the 'science' Category

Saturday, December 1st, 2007

The Science Of A Bionic Woman Part II

We spent Part I discussing Bionic Women on TV and speculating as to why they spent $55 Million on Jaime Sommers in the show but couldn’t fix actress Michelle Ryan’s chin. Now we’re going to get into actual science - not perceptual science, like how Michelle can take photos like this …


Yayyyyy!

… yet still most often looks like this …


Oh my.

… but actual science, like how we would build a Bionic Woman today if we didn’t give a crap about television ratings. It’s a good thing I am writing this now because television ratings are important and this show could be cancelled any day, making it a lot less culturally relevant. How will I get you to buy a book on science if it doesn’t have relevant pop culture and cute girls?

(more…)



Sunday, November 11th, 2007

Save The Planet, Make Your Pets Insane

I’m usually a pretty patient guy about marketing. Unlike some, I am not educated by it and, unlike others, I don’t look down on it. I know why it it exists and I appreciate its value but at some point in advocacy issues ( in this case the environment ) it invariably crosses a line from being funny to offensive and then it goes completely over the line into being the kind of junk science that needs to be ridiculed.

My latest gripe is the claim that low energy bulbs are a magic panacea for the environment and that they are wonderful in all respects. I don’t use them and there are a few compelling reasons why you should focus on other ways to save the environment also.

The main reason I don’t use them is because I am not smug enough.

You know what I am talking about. Who actually laughed at those Apple television ads where the smug, hipster guy is the Apple user and the buffoon uses a PC? It takes some true marketing incompetence to make Microsoft seem lovable but they did it. The only people who liked those ads were Apple users, who are already smug.

Now we have commercials where a hip CFL bulb guilt trips a traditional light bulb in the same condescending manner - and without about the same level of actual data behind it. It will sell some lightbulbs - and maybe make your cat insane, but we’ll get to that in a minute. First, let’s discuss light.

The whole point of light bulbs was to give us daylight at night - at first, anything was better than dark but we later discovered that the closer you can get to natural light, the better off you will be. Here is a chart showing the light spectrum, including daylight, incandescent and fluorescent bulbs.

(more…)



Tuesday, November 6th, 2007

The Science Of A Bionic Woman Part I

We all know that if there’s one thing certain to happen to professional tennis players who get hurt in skydiving accidents, it’s that a clandestine para-military organization will swoop in and replace the now defective natural parts with über-awesome cybernetic ones. Thus began the saga of Jamie Sommers in a 1975 episode of The Six Million Dollar Man

The episode garnered the actress her own series which ran for three seasons before losing its charge but the concept was so riveting that it could work at almost any time so I was always surprised that, TV movie specials aside, it never got re-made.

That’s why I was excited about the new Bionic Woman television show when I first heard of it. With the advancements in medical technology leading to new story ideas coupled with improvements in special effects, it could be a huge leap over the original which, let’s face it, doesn’t hold up very well. That’s not to say I didn’t watch it. I did, but only because of Lindsay Wagner, one of those natural beauties who never needed makeup to look terrific. And she won an Emmy for the show, so I guess she can act.


No makeup needed and she wears fur. Everyone hearts Lindsay Wagner. The fur is probably fake but the rest is au naturel.

(more…)



Saturday, October 27th, 2007

Scientific Bad News For Goth Chicks - Vampires Are Not Real

Groundbreaking - and heartwarmingly unessential - research done by University of Central Florida physics professor Costas Efthimiou has attempted to confirm what a generation of suicide girls has always feared - that vampires do not exist.

His reasoning? On Jan 1, 1600, the human population was just over 530 million people. If one vampire existed on that day and bit one person per month, and then each new vampire also bit one person per month, by 1605 the entire planet would be nothing except vampires.

Now, I am okay with there being no vampires, though I think the world would be poorer without that cinema classic, Jesus Christ Vampire Hunter.

And, without vampires, I would not be able to spend 4 seconds scouring the internet and find pictures like this:

(more…)



Saturday, October 27th, 2007

Halloween: When Good Girls Go Bad

I guess the NY Times is just discovering that Halloween is the perfect time for women to let out their inner tramp.

Men knew this. Hell, we invented Halloween many years ago for no other reason than to get Celtic women out of those ill-fitting robes and into some cool outfits.

Even seeing that picture makes me feel all piratey. If she were here I’d totally make her surrender her booty.

“It’s a night when even a nice girl can dress like a dominatrix and still hold her head up the next morning,” said Linda M. Scott, the author of Fresh Lipstick: Redressing Fashion and Feminism and a professor of marketing at the University of Oxford in England.

(more…)