Women really do look better at 2AM, right? Nope, they look better pretty much any time of day if you drink enough beer. Science says so. Or does it? Evidence has been inconsistent in the past so a group of concerned researchers set out to improve the methodology of prior efforts and answer the question once and for all – do ‘beer goggles’, where the opposite sex actually look attractive just like special eyeglasses might make them look, exist?
The Bond University researchers tested 80 intoxicated and non-intoxicated university student social drinkers (both genders) at a campus pub and campus parties over a 3-month period. After measuring their blood alcohol concentration using a breath test, they had them take a survey rating the attractiveness of unfamiliar faces in photos of the opposite gender. Really, Australia must be the best place ever to go to college. (more…)
